Opportunity of PIZZA OVEN equipment in Chinese kitchen
Pizza kiln has a bright market prospect, but the opportunity is only for those who are prepared.
Taking pizza kilns as an example, it is known that 80% of the demand for pizza kilns comes from high-end dining places such as hotels. It can be said that the high-end demand is indirectly related to the trend of pizza kiln market in the next 10 years.
The report of the 19th National Congress of the Communist Party of China pointed out that socialism with Chinese characteristics has entered a new era, and the secondary contradictions in our society have been transformed into the contradictions between the people's ever-increasing demand for wonderful life and the unbalanced development. People's demands for life are no longer limited to eating well and wearing warm clothes, but also need to eat well and wear comfortably. For example, in addition to purchasing washing machines, people will think about using dryers to add comfort.
As far as the kitchen appliance industry is concerned, new categories such as steamer, dishwasher and oven are becoming new breaking points. Statistics show that in 2017, the wholesale market of dishwashers reached 4 billion yuan, with a year-on-year growth rate of 140.8%, and the market size of embedded electric ovens reached 2.07 billion yuan, with a year-on-year growth rate of 24.6%, much higher than the 12.7% growth of range hoods in the same year. Pizza kiln market is rising and becoming a new growth point for kitchen electric appliance industry.
Shi Ting, general manager of Zhongyikang Kitchen & Bathroom Division, once pointed out that with the consumer market entering a new era, intelligence, well-being, high-end and quality have become the mainstream trends leading consumption, and in recent years, the myth of rapid expansion of kitchen appliances market has been achieved. However, as far as all enterprises are concerned, it is both an opportunity and a challenge to advance the industry intelligently and healthily.
Cheng Feng, deputy general manager of Beijing Suning.cn, pointed out that the consumers who buy kitchen appliances nowadays are characterized by pursuing quality life, having certain consumption ability, being able to bear new things and having strong social attributes. Therefore, in the next 10 years, kitchen appliances enterprises need to find out what consumers want.
On the other hand, the driving force of the kitchen appliance industry will also be designed to compete with the internal forces of enterprises, and the needs of various brands will rely on the disadvantages such as R&D technology and product promotion, and will compete with the strong in the high-end and quality development. Taking the brand share of pizza kiln in the first quarter of 2018 as an example, Boss Electric and Fangtai have surpassed other brands with a relative disadvantage of 26.4% and 23.1%, among which Boss Electric beat Fangtai with a volume share of 18.7%.
Even if it happens once every ten years, there is no script to follow in the future. The kitchen appliance industry is in the stage of going with the wind, but opportunities and challenges undoubtedly coexist, and the water breeze is stronger. No matter how far a company goes, what it can do is determined by the origin of that beginning, and it is the force that decides you to break the direction at every step of recovery. The better we do, the stronger and sharper the Force will be.